Brand Differentiation:

Frooto was launched in Bangladesh in 2007 as refreshing mango juice & quickly went on to become the leader in juice category market.
Since launching of Frooto, consumers fall in love with its unique taste & packaging. With new pack graphic & clutter breaking communication, Frooto created a strong & powerful appeal among the target group of people.
With the launching of “Mango & it’s future” campaign in 2009 it’s winning taste & unique communication Frooto created a great deal of excitement in its category and celebrated the indulgence in mangoes like no other brand have done before. While other players have portrayed mango as a simple & innocent fruit juice, Frooto made its “synonyms of mango”. As Bangladeshi consumer had a mango mania & desire to have mango round the year so it was rather easier for us to reach consumer insight to have a good appeal about the product